ANSWERS

    What Founder Coaches in Europe Charge

    Founder coaching prices in Europe: which coaches publish a price, what each figure buys, which fees stay unpublished, and the source link.

    By Mika Tikkala ·

    How much does founder coaching cost per year?

    Published prices do not add up to an average. They buy different things, and they come in different units: per session, per month, per program and per year.

    That $234 average comes from 8,916 coach practitioners in the ICF 2025 Global Coaching Study, and it covers every type of coaching. For the full market range, see the executive coaching cost page.

    My own price is in the table below, with the same fields as the other coaches.

    Coaching prices, Europe first

    Every published price for coaching, quoted from the coach's own site. Coaches working in Europe come first.

    CoachMarketPublished priceWhat it buysSource
    Eric PartakerUK, USThe 12 week program costs USD 4,500 if paid upfront or USD 5,000 over 4 installments of $1,250 during the length of the program.a 12-week programericpartaker.com, ericpartaker.com/the-ceo-accelerator-meta
    LaavuFinland€560 / Month (+VAT)the entry level, biweekly sessionslaavu.io, laavu.io/coaching-for-individuals
    Mika PyhämäkiFinland$2,300/yeara year of Founder OS Circle membership, which lists private 1:1 coaching, live roundtables and workshopsmikapyhamaki.com, circle.mikapyhamaki.com
    Mika TikkalaEurope, US€3,900 standard, €1,950 founding ratean 8-week 1:1 Sprint with founders, founding teams and executives, then an optional monthly retainer starting from €1,000 a monthmikatikkala.com/services/founder
    Andy SparksUSI work on a sliding scale based on a number of factors including stage, revenue, and company size starting at $1,250/mo. and moving up toward $5,000/mo.a sliding scale per month for 1:1andysparks.co, andysparks.co/post/how-my-coaching-works
    Dan Sullivan, Strategic CoachUS, CanadaUS$15,000 including applicable taxesa program membershipstrategiccoach.com, strategiccoach.com/membership
    Eleanor BeatonCanada, US$1,500 USD per month, twelve-month engagementper month on a twelve-month engagementsafimedia.co, pages.safiventures.co/jbf
    Matt MocharyUS, globalOur flagship 1:1 coaching engagements begin at $10,000/month.where 1:1 engagements startmocharymethod.com
    Oz MerchantUSMy per-session rate ranges from $300-$500, and a typical monthly engagement (4 weekly sessions) lands between $1,200 and $2,000 per month.per session, and per month for 1:1ozmerchant.com, ozmerchant.com/ceo-coaching-cost
    Unicorn LabsCanadaEngagements range from $15K for a workshop to $120K+ for the full Founder Operating System, depending on scope, team size, and timeline.a workshop at the low end, a full program at the high endunicornlabs.ca

    Figures for something other than coaching

    These figures are real, but they buy a course, a retreat, a workshop, an audit or a service. Leave them out when you compare coaching fees.

    CoachMarketPublished figureWhat it buysSource
    Hintsa PerformanceGlobalPurchase the course for 299€.a self-serve online coursehintsa.com, myacademy.hintsa.com/master-burnout-and-resilience
    Stuart AndrewsUK$1,750 credited to your programa Leadership Capability Auditstuartandrews.me, stuartandrews.me/products-services
    Wellbeing SuperstarsFinlandHinta alkaen 625 €/kk + alv.a workplace wellbeing service, per month plus VATwellbeingsuperstars.com
    Dan MartellUS, CanadaTo claim your bonus training all for just $2500a dated workshop landing pagedanmartell.com, danmartell.com/pricing-for-growth
    Jerry Colonna, RebootUSThe cost of the retreat is $8,500.a bootcamp retreatreboot.io, reboot.io/bootcamp/reboots-2027-leadership-bootcamp

    Coaches with no published price

    InnerEdge (Laurent Notin, Pouria Kay)Nordics, Europe

    Julius Bachmann, Bachmann CatalystGermany, Europe

    Virpi Haavisto, AvantageFinland

    VistageUS, UK

    • Does not publish a price (membership pages publish no dues figure). 
      Source: vistage.com

    Leaders AdaptUS

    • Does not publish a price (both program pages state pricing is not published). 
      Source: leadersadapt.com

    Matt Munson, Sanity LabsUS

    Titan (withtitan.com)US

    Questions founders ask about coaching prices

    How much does Hintsa Performance cost?

    Hintsa publishes no price for its coaching. Its program for individuals, Hintsa Ultimate, runs for a full year and starts with two days in Helsinki, and every program begins with a private consultation to check the fit. The figures Hintsa does publish are for courses, such as the self-serve online course in the table above.

    Which founder coaches in Europe publish a price?

    Of the coaches checked, 4 working in Europe publish a price for coaching: Eric Partaker, Laavu, Mika Pyhämäki and Mika Tikkala. 3 more publish a figure for something else.

    Do founder coaches charge per session or per month?

    Both, and some charge per program or per year instead. In the coaching table, Oz Merchant publishes a session rate, Laavu a monthly fee, Eric Partaker a program fee and Mika Pyhämäki a yearly membership fee. Put prices in the same unit before you compare them.

    How this list is made

    Every name comes from a review of the coaches who show up in search results and in AI answers about founder coaching. Each entry quotes the coach's own site, links to the page it came from, and carries the date it was checked. Prices appear only where the coach publishes them, and the entry says what the figure buys. 

    The other coach lists:

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    ABOUT MIKA TIKKALA

    Mika Tikkala is a founder performance coach and executive coach for funded scaleup founders and CEOs in Europe and the US. Based in Finland. 20 years as an entrepreneur and growth strategist, 200+ sales teams built, over €50M in new revenue generated for clients.

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