I COACH SCALEUP FOUNDERSout of FOUNDER MODE.
Scaleup founders running €1M+ companies hire me when the business is winning and every decision still routes through them. Founder-led growth has hit its ceiling.
WHY BIOLOGY,NOT MINDSET.
I spent a decade building companies, surviving two bankruptcies, and burning out hard enough to learn what most founder advice misses: the biology underneath the mindset usually sets the ceiling, well before mindset does.
Founders running €1M+ companies don't lack discipline. They lack a baseline. HRV trends nobody tracks. Ferritin sitting at 65 ng/dL, "normal" on the panel, but suboptimal for a brain making capital decisions. Decision windows are scattered across the day, so the most important calls land at 3pm, after the prefrontal cortex has already been spent on Slack.
Once you see it in the data, you stop arguing with feelings and start changing the structure. That's what we do.
"I treat the body the same way I treated my P&L: read the numbers, find the leak, fix the system. The business of running a business is biological before it is strategic."
THE PROFILE I CAN HELP.
- Nordic founders, running €1M+ companies with 5–50 employees
- Financially winning, biologically bankrupt
- Tried therapy, found it too slow
- Already optimizing the business; ready to optimize the operator
FOUR PRINCIPLES.
BIOLOGY BEFORE MINDSET
Most founder problems blamed on mindset are downstream of HRV, blood markers, or sleep. We start with the data.
SYSTEMS OVER MOTIVATION
Motivation is a finite resource for someone running a €1M+ company. Systems are not.
STRUCTURAL RECOVERY
A holiday resets the symptom. A new operating system removes the cause.
DIRECT OVER COMFORTABLE
If something in your operating system is breaking decisions, you'll hear it. That's the job.
WINNING THE BUSINESS,LOSING THE OPERATOR?
Apply for a call. If we're not a fit, I'll say so on the call.